We day craig kielburger secondary

In the mid-2000s, friends and I started to think about all the star-studded award ceremonies that took place every year to acknowledge the accomplishments of talented actors and musicians and wondered why we didn’t have something similar for the everyday heroes, especially kids?

We needed an Oscars for the students who are doing so much to give back to their communities and other children overseas.

That was the basis for WE Day, which was launched in 2007 as a way to acknowledge the contribution of young people who were taking action through WE Schools programming and to encourage them to do even more.

In a culture increasingly focused on material wealth, it was an event that honored acts of kindness and giving. It brought young people together to celebrate their altruism and teamwork and rewarded them in a unique and fun way for the work they had done over the school year.

One part pep rally, one part motivational speeches and one part rock concert, WE Day q